MidSummer SS24

Editorial Creative Direction

Conceptualized an editorial shoot for Kotn’s SS24 campaign. “Inspired by an era of boundless creativity and the muses that ignited it, SS24 features timeless silhouettes tailored for all occasions - from poolside escapes and coastal getaways to city evenings and quiet mornings at your favourite café.

Drawing style cues from Egypt’s rich history and a tapestry of artists and thinkers, as well as the places that inspired them, this collection seamlessly blends nostalgia with contemporary style.”