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LUXY HAIR— Design, Assistant Art Direction

Luxy Hair’s PeekABoo Extension collection went viral and sold out in just a few days, with a growing waiting list just following it’s original sell out date. This was Luxy’s first approach to fashion coloured hair, and was reminiscent on those nostalgic moments, to fulfill that inner child or teenage urge to change your look - WITHOUT the commitment.

This campaign explored the nostalgic feeling and child-like feelings that coloured hair brings to all. I was able to develop the “sticker book” approach to the campaign and optimized their use to GIFs which can be used on socials. Additionally, I developed all web assets and optimized images for e-commerce conversion.