WHAT, LIKE IT’S HARD!?

LUXY HAIR— Design, Assistant Art Direction, Packaging

Luxy Hair and Legally Blonde’s collaboration came completely naturally, with an emphasis on hair and an overlapping theme with women empowerment. The Luxy Hair creative team wanted to reinvent Elle Woods as anyone, with any colour hair - we created 3 Elle’s at all ages and stages of life.

This campaign was entirely built off of nostalgia and all things Legally Blonde. I had the opportunity to assist with Web and digital assets - as well as the creation of interactive GIF’s for social media. Additionally, I explored a packaging concept which was meant to feel like a heirloom from the 2000’s - covered in colourful stickers adorned with iconic movie lines and illustrations.