LUXY GOES TO FESTIVAL SZN

LUXY HAIR— Creative Direction, Design, Styling, Photography

Luxy Hair’s PeekABoo collection was a viral success which sold out in just a few days. As we approach Festival Season in 2023, we wanted to breathe new life in the PeekABoo Collection and imagine “Luxy at Coachella”. We also wanted to place an emphasis on our Tinsel Clip-In products and create aspirational looks for all festival goers.

While this campaign lived on socials, I wanted to create a 360 approach within the content itself - a guide, if you will for outfits, hair, makeup - even poses with friends. I wanted this campaign to serve as the central point of your mood board for Festival this year. Heavily influenced by the rising trends; Indie Sleaze, Mermaid Core, Dopamine Dressing and Metallic Moments this collection aims to position Luxy Hair products as a must-have in your Festival look book.