LOVE ENDS
Love Closely — Creative Direction, Apparel Design, Graphic Design
Love Closely, an East Meets West fashion brand creates meaningful streetwear rooted in tradition, culture and history. The brand welcomes its final capsule collection “Love Ends” which explores themes of culture, identity, death & destiny. It is adorned with the Arabic phrase “Ana Maktub” which translates to “It Is Destiny”, eluding to the conscious theme of tradition and identity within the brand.
Featured in Vogue Arabia’s December 2022 issues’ trend forecast as:
“…designers are showing clothing that is deliberately “undone” - both in the sense of “not finished” and “disintegrating” - echoing the realities of the 2020s so far…During these epochs of change, and the one we are witnessing now, people sometimes choose to show their disillusionment through their style. The world is far from perfect – and clothing can either give an escape from reality, or reflect it…. Love Closely has played with zipped slashes and washed-out looking fabrics.”
