LOOK MAMA WE MADE IT
BASMA BEAUTY — Graphic Design
Beauty Brand BASMA has acquired 100K followers and over 4 million views in just a few years with it’s viral “perfect match” Foundation stick. In March 2023, BASMA made it’s entry to Sephora’s e-commerce platform for the very first time. In preparation for this event
I was onboarded by the BASMA team to assist with PDP Assets in ensuring designs were made to be optimized for conversion and colour match online. Additionally, I revised the original package designs to include French typography and copy writing, along with a Shade Match card made to be handed out at the Sephora conference.