I am an Art Director and Graphic Designer based in Toronto.
My work is a reflection of my life's experiences, fuelled by my passion for culture, diversity, and exceptional design. Creativity is how I give back to the world.
A self-taught one-woman team specializing in fashion, creative, design & direction. I work with brands and friends to bring ideas from concept to production with emphasis on cultural-roots, art, & storytelling.
Graphic Design, Art Direction & Experiential Design
The BMW House of XM, a three day festival where music, art and limitless creativity were celebrated
Art Direction
Led editorial and lookbook direction for Kotn’s SS24 mid summer launch. Inspired by the taste of the East, the handmade set celebrates craftsman ship.
Graphic Design, Art Direction & Experiential Design
Together, we celebrated the first ever Cairo Residency – where creatives from around the world are invited to explore the culture behind the brand
Art Direction & Graphic Design
Creating a 360 campaign for a Bridal Collection for the World’s Top Rated Hair Extension Brand
Art Direction & Graphic Design
Designing Assets and Packaging for Legally Blonde’s collab with an industry leading Hair Extensions Brand
Graphic Design
Designing for viral beauty brand BASMA’s
break-entry into Sephora.com
Graphic Design
Curating nostalgic feeling’s with Luxy Hair’s viral and sold out PeekABoo Extension Collection
Art Direction & Graphic Design
Designing Culturally-Influenced Greetings for TODS Global Ramadan Campaign
Art Direction & Graphic Design
Designing a 360 Campaign for Adidas’s iconic Superstar and Forum sneakers with an emphasis on basketball DNA
Graphic Design, Art Direction & Experiential Design
Kotn’s story starts in Cairo, where sporting clubs - are an important part of the city’s culture. Debuting Kotn Soccer Club
Creative Direction & Graphic Design
As seen in Vogue, crafting a new collection for East-Meets-West clothing line Love Closely. From cloth to screen.
Campaign Art Direction,
Graphic Design
An ode to the Golden Era. “Draws style cues from Egypt’s rich history and a tapestry of artists and thinkers, as well as the places that inspired them”
Art Direction & Graphic Design
2025 Pinterest Predicts: Trend Forecast. Collage-scrapbook style take on trends as horoscopes.
Graphic Design
Imagining a world for Nike’s “Nothing But Gold” Girl